When I’m not running my two main accounts, Southwest and Tyson, I love to have a shot at making some fun work for our roster of other brands. I was able to do exactly that for Fruit of the Loom. They wanted to bring back their Fruit People in a fun, modern way. So we recast them and have them starring on TikTok. It’s a mix between a mockumentary and a reality show, and probably the closest I’ll ever get to writing comedy sketches. To see more of these and catch the next batch, follow fruitoftheloom on TikTok.