During the stay-home-at all-costs period of COVID, we started pitching and winning Tyson Chicken. In a couple of years we’ve taken them from trying to out-small the other brands to embracing being the number one chicken brand—and showing up in ways only they can. The response and the awards make us think it was a good choice. Our biggest and boldest step was turning a driveway into your new favorite drive-thru.
Last year the Heat played the Nuggets in the NBA finals. We didn’t have any money but we knew we had to do something, and the nice people at the Clio Sports awards loved what we did.
NASCAR is inundated with billboards, but Tyson was the sponsor of the race—so our team found a way to make rubbing winning.
